Gallery X - Responsive Website
Gallery X is a metropolitan visual art gallery. Its artists and patrons live primarily in the five surrounding counties. People of all ages attend its events. Its website did not reflect that community investment. Gallery X is struggling to expand its patron base and refine its website so that it reflects its investment in community. The goal was to design a website that highlights the artists and creates connections with the viewers via artist features and themed videos.
Conduct interviews, competitive research, problem statements and insights, personas, information architecture, wireframes, design, prototype, usability testing, iteration, mockups, high fidelity prototype, accessibility considerations for responsive website.
I conducted user interviews, which provided a range of information. In essence, people need an access point based on their own journey, whether they are inexperienced but interested in the arts, or a seasoned artist. Creating a welcoming website was key to all levels of experience.
With a focus on creativity, ideation had opened up an opportunity to group artist features in novel ways. One interviewee had noted they like to hear about artist's mistakes and how that influenced their practice. These categories became relatable access points regardless of art knowledge.
Users find it frustrating when the architecture of a website buries new information and videos.
Users want relatable videos and insight in the videos to be engaging and feel personal.
Users wanted a clean, easily navigated website.
Prototypes for different sized screens were created and tested.
I continued to iterate on the mobile version of the site, including a carousel for featured videos and creating buttons for the other screens.
Our target users shared that the design was intuitive to navigate through, more engaging with the images, and elicited a sense of community. They were eager to see more featured artists.